My Story

Leesburg Florida based Graphic & Web Designer and Video Editor. I have been designing for multimedia for 20 years. My career began after finishing my degree in Visual Communications at Gibbs University. I then made a connection with an entrepreneur in NJ and we both wanted to create our own product and created Real Tea Iced Tea. I created the logo and a tea label for every flavor. Not to mention sourcing bottles, caps and ingredients — all locally!

From there I went to work for a world renowned Oncologist named Dr. Gil Lederman at Radiosurgery New York in Manhattan. We created on every form of advertising media possible, from billboards to subway and bus terminal ads, to having our ads up in lights in times square!

In 2006 I moved to California and took a position as a Packaging Designer. I also took on the task of recreating their eCommerce website Zadroinc.com to the latest CMS platform at the time, OS Commerce, and saw a 400% increase in online sales. Opportunities for filming and editing commercials came while in California, so I quickly seized them and created a beautiful video portfolio showing my skills.

In 2008 I moved over to Spectrum Chemical MFG Corp. and was part of a team who upgraded their websites to a better platform, Oracle, then once again in 2017 to Magento 2. I also single-handedly designed all of their print advertising and sales brochures for years. In 2023, all these years later I still perform all of their web updates for spectrumchemical.com and for spectrumrx.com.